MARCH 2011
WELCOME...

To Update from Neuro Kinetics, Inc. We're sending you this e-newsletter because we have a business relationship with you. Please see below if you do not want to receive future communications from us. We hope you'll let us stay in touch with you, and that you'll help us grow by forwarding this e-mail to colleagues who have an interest in neurological, neuro-otological, vestibular and ophthalmic issues.

In this issue:



AUDIOLOGISTS, NOW IS THE TIME TO EXPAND YOUR PRACTICE

Are you going to AudiologyNOW!® 2011 (www.audiologynow.org), the annual conference of the American Academy of Audiology being held in Chicago next month?  More than 4,000 people are expected to attend– including us. We’ll be demonstrating our full I-Portal® NOTC (Neuro-Otologic Test Center) system (including the rotating Barany chair), the industry-leading diagnostic system for testing balance and equilibrium issues.

We’ll also be discussing why now is the best time for audiologists to attract a broader patient base and diversify their revenue stream by adding vestibular and neuro-otologic testing capabilities.  First, significant tax benefits currently exist (you can write off a higher percentage of capital expenditures) but only if you act quickly – the benefits expire at the end of this year.   And we can help you arrange financing for equipment purchases.   If you will be in Chicago for the convention, please visit us at booth 2951. To book a time for an I-Portal NOTC demonstration (and yes, you can take a spin on the chair), please contact Sidne Kardos at 412.963.6649 or skardos@neuro-kinetics.com. See you in Chicago!


NEW RESEARCH PRESENTED AT AMERICAN BALANCE SOCIETY CONFERENCE

Dr. Alexander Kiderman, our chief technology officer, along with academic and clinical colleagues, last month presented two research studies at the American Balance Society conference in Scottsdale, Arizona, part of our push to expand and refine the clinical testing that can be conducted with our equipment in the diagnosis of balance and dizziness conditions.

The first detailed a new approach to collecting normative patient data using video oculography (VOG) based eye tracking, while the second focused on comparing static and dynamic tests of Subjective Visual Vertical (SVV) measuring the deviation between a patient’s vertical perception and actual gravitational perception. Read our news release about the research here, including links to abstracts of the two papers.


ON CAPITOL HILL: BRAIN INJURY AWARENESS DAY

It’s no secret that there is a serious crisis of brain injuries afflicting combat soldiers returning from Afghanistan and Iraq (as well as athletes suffering brain concussions) that has drawn attention from government and media.  We are involved in a comprehensive research initiative with military medical specialists to develop new approaches to earlier and more accurate diagnosis of brain injuries.  And we were proud to be invited to take part in Brain Injury Awareness Day held last week on Capitol Hill in Washington, D.C., sponsored by the nonpartisan Congressional Brain Injury Task Force. Read our news release here and more about the Congressional task force here.


PARTNERING WITH OUR USERS: COMMITMENT TO SERVICE AND SUPPORT

Most of our users around the world have a maintenance agreement with us, enabling them to get support and service when and how they need it.  We’ve made a big commitment to offering the best  user support services in the medical diagnostic equipment field – including installation and training, preventive maintenance (such as periodic calibrations), working with local bioengineers and on-site urgent repairs. 

“Our relationship with our users doesn’t end with a sale or installation,” says Leonard Skultety, the manager of our support team who recently returned from training sessions in Korea. “We view our commitment to our users as a partnership. We will be there when they need us.” Read here how Skultety’s team saved the day for an audiologist in Florida who had a patient in her I-Portal® NOTC chair ready for testing but couldn’t get the system to fire up.


PROFILE: AUDIOLOGIST TERRI IVES AND THE I-PORTAL® DIFFERENCE

Until recently, Dr. Terri Ives served as NKI's clinical director. Then she caught the entrepreneurial bug and, with business partner Sarah Smith, Au.D., took the plunge and launched their own Denver audiological clinic, the Hearing and Balance Institute of the Rockies, Inc. (www.HearingandBalanceInstitute.com).  While starting a new practice during a credit-crunching recession has not been easy, Ives says the clinic is growing on schedule. One factor in her unfolding success: the early purchase of our I-Portal® diagnostic equipment, enabling Ives to offer dizziness testing to a surprisingly diverse patient group. Read more about Ives’ startup here.


CAN I PUT THAT ON MY VISA CARD?

Up until recently the answer was "no", "sorry" or "not at this time". Today the answer is yes. We are always working towards improving the customer experience and in order to offer more flexible payment terms, Neuro Kinetics is now accepting credit cards. We accept MasterCard and Visa for purchases up to $15,000. Software, accessory and maintenance plan ordering is now quicker and more efficient than ever.


For information about any Neuro Kinetics product or service, please call us at +1 412-963-6649 or e-mail info@neuro-kinetics.com. Got a comment about Update? Please send it to editor@neuro-kinetics.com.

Rights to products and services noted in this newsletter and linked Neuro Kinetics, Inc. pages are registered trademarks of Neuro Kinetics, Inc.

© 2011 Neuro Kinetics, Inc.

Neuro Kinetics, Inc.
128 Gamma Drive
Pittsburgh, PA 15238 USA
Phone: +1 412.963.6649
Fax: +1 412.963.6722