Under Armour, NFL & GE Announce Seven Winners Of Head Health Challenge II
NEW YORK, Nov. 13, 2014 /PRNewswire/ — Under Armour (NYSE: UA), the NFL and GE (NYSE: GE) today announced seven winners of the Head Health Challenge II. Each award winner will receive $500,000, and will also have the opportunity to receive an additional $1,000,000 to advance their work to better protect against brain injury. The disruptive ideas introduced by these seven entities are designed to increase brain safety for athletes, members of the armed forces and society at-large. The stories behind the winning entities and their pioneering efforts in this field are showcased in seven short online videos available to watch at www.headhealthchallenge.com.
The award winners were selected from nearly 500 proposals from 19 countries, which were submitted between September 2013 and February 2014. Under Armour, the NFL and GE will monitor the progress of these seven initiatives during the next year, and will reward up to five of the winning teams with an additional $1,000,000 in 2015, contingent upon continued innovation advancements, potential for commercialization and on-field impact.
The open innovation challenge is part of the multi-year collaboration among Under Armour, GE and the NFL called the Head Health Initiative. Launched in March 2013, the initiative includes a four-year, $40 million research and development program from the NFL and GE to evaluate and develop next generation imaging technologies to improve diagnosis, which would allow for targeting treatment therapy for patients with mild traumatic brain injury. The two open innovation challenges will provide as much as $20 million in research and technology development to better understand, diagnose and protect against brain injury.